Our upcoming VR app TrueScale has been nominated for the Immersive Perspective Award in B2B Impact category. Winners to be announced October 15.
With TrueScale, anyone can design their house, office or apartment in minutes and then virtually experience it first-hand in real scale. In addition, TrueScale leverages Wayfair’s 3D model API, enabling users to furnish their designs from a robust catalog of actual furniture and décor. It highlights how businesses can adopt a new approach to customer engagement through VR. The app can have a disrupting effect in B2C and B2B marketing, providing a whole new range of possibilities such as immersive, interactive presentations, new ways of customer and client engagement and taking marketing communication to a whole new level.