We’re proud to announce that iFIT Inc. - the largest manufacturer of fitness equipment in the US – became one of Immersion’s new shareholders! With a growing community of over 6 million members and more than 1.5 million Interactive Fitness Subscribers in 120 countries, iFIT Inc. took an approximate 5% stake in Immersion with an investment exceeding 1 million dollars.
- Fitness is where VR and AR bring a great deal of practical and valuable innovation, turning seemingly boring exercises into compelling interactive adventures. The result is a new kind of entertainment - games that make us healthier. The investment by iFIT brings resources and know-how that will help us build solutions in the area of interactive fitness - comments Piotr Baczyński, founder and CEO of Immersion.